♦ Individual expression and personal empowerment: while fashion and consumerism cultivate self-comparison and a sense of lack, everything we do is aimed at encouraging a true expression of the individual self, as well as a reverence and appreciation for everything around us and within us. We believe that everyone has a rare and precious essence that is worthy of being expressed, celebrated, and honoured.
♦ Innovation and originality: As the name Unknown Quantity suggests, each new project is a wildcard. In consistently reaching for new vistas and exploring diverse possibilities, we aim to create as independently of any cultural frameworks as possible, eschewing conformity in favour of discovery, experimentation, and play.
♦ Reverence: a wholly underused and overlooked value. We uphold and encourage reverence for life, which means that in whatever we do, we aim to do it in the most positive way possible. This means carefully thought-out, useful products, made in the most ethical and sustainable ways possible.