In merging form and idea, we bring abstract concepts – via the inspiration and illumination of dreams, the imaginal, and philosophical enquiry – into form and design in order to help create and foster a new awareness based on positive, life-giving values. 

Inevitably, our products promote conscious living and individual expression rather than conformity to any trend or ideal.

By creating products as tangible aspects of abstract concepts, it is our hope that these products will foster and embed positive values, hope, inspiration, and renewal.

♦ Individual expression and personal empowerment: while fashion and consumerism cultivate self-comparison and a sense of lack, everything we do is aimed at encouraging a true expression of the individual self, as well as a reverence and appreciation for everything around us and within us. We believe that everyone has a rare and precious essence that is worthy of being expressed, celebrated, and honoured.

♦ Innovation and originality: As the name Unknown Quantity suggests, each new project is a wildcard. In consistently reaching for new vistas and exploring diverse possibilities, we aim to create as independently of any cultural frameworks as possible, eschewing conformity in favour of discovery, experimentation, and play.

♦ Reverence: a wholly underused and overlooked value. We uphold and encourage reverence for life, which means that in whatever we do, we aim to do it in the most positive way possible. This means carefully thought-out, useful products, made in the most ethical and sustainable ways possible.

Coming soon

An illustrated series exploring the worlds of dreams, imagination, heart, and mind 

in an alchemical journey of transformation. Join us on social media for updates and

release details, or stay tuned here